We’ll dive deep into your goals and long-term vision
- Initial consultation: understand your vision, goals and audience.
- Research: analyse competitors and gather insight.
- Define scope: set objectives, deliverables and timelines.
Available for freelance
Caleb Clinton
product designer
Hi! I'm Caleb Clinton a Product Designer working worldwide turning your ideas into pixel-perfect realities
I design websites and product interfaces that bring your ideas to life — combining design thinking with how things actually get built, to deliver fast, impactful results.
4+years designing
20+happy clients
25+shipped products
64ppebook authored
{01} — Featured projects
I blend creativity with technical expertise
{02} — Tools & Skills
My creative toolbox
The tools I actually work in every day, and roughly how deep I go in each.
FiFigma
Interface design, prototyping and component libraries
AIAI tools
AI-assisted design, image generation and content workflows
DSDesign systems
Tokens, documented states and dev-ready handoff
FrFramer
No-code websites and interactive prototypes
{03} — Process
How it works
I’ll create the screens that bring your brand to life
- Wireframing: map the structure before any styling.
- Style direction: colour, type and UI language.
- Prototype: clickable flows for real feedback.
Your design becomes a working site
- Construction: built in Framer, or handed to your developers.
- Content: real copy and imagery, formatted properly.
- Responsive: checked on every screen size.
It goes live, ready to make an impact
- Review: we walk the finished site together.
- Revisions: refinements based on your feedback.
- Handoff: files, components and everything documented.
20+Clientshappy ones
4+Yearsdesigning
25+Productsshipped
{04} — Testimonials
Don’t take my word for it✱
* Take theirs
Placeholder quotes — only publish real ones
5.0 / 5
◆◆◆◆◆
Placeholder testimonial. Replace with a real client’s own words — never write the review yourself.
5.0 / 5
◆◆◆◆◆
Placeholder testimonial. Paste the verbatim quote, the person’s name and their role.
5.0 / 5
◆◆◆◆◆
Placeholder testimonial. One real quote beats three invented ones.
{05} — FAQ
Got Questions?
How I actually run a project, start to finish.
01/How do you run a project?
Four stages — Discovery, Design, Build, Launch — delivered in milestones, with a dedicated corrections stage at the end. You get a fixed scope and a fixed price agreed before any work starts, so there are no surprises halfway through.
02/How long does a project take?
A landing page is usually 1–2 weeks. A full product UI or design system runs 4–8 weeks depending on how many surfaces there are. After our first call you get a timeline with milestone dates, so you always know what is happening and when.
03/What do I actually receive at the end?
Organised Figma files, a documented design system with real components and states, clickable prototypes, and a developer handoff your engineers can build from without guessing. I’m an engineering student — handoff isn’t an afterthought for me, it’s half the job.
04/How do you handle revisions and feedback?
Each milestone includes review rounds, and every project closes with a corrections stage. Feedback lives in one place rather than scattered across chats, so nothing gets lost and we both know what is still open.
05/Can you work with our existing brand or developers?
Yes to both. I work inside existing brand guidelines where they exist and build the missing pieces where they don’t, and I’m used to working directly with in-house developers from wireframes through to handoff.
06/Do you work with clients outside Nigeria?
Yes — I work locally and internationally, remote by default. Calls happen on whatever suits your timezone, and everything is delivered async so progress never waits on a meeting.
My recent projects
Selected work
A selection of recent work — product interfaces, landing pages and design systems.
Send me screenshots + live links for each project
Marketing Agency Website Redesign
A full redesign of a digital marketing agency’s website, taken from their existing site to a new desktop and mobile-responsive design — hero, service and proof sections rebuilt around a single clear offer.
Crypto-fi CRM
A crypto portfolio and CRM interface — one place to buy, sell and manage assets, with a dashboard covering holdings, live markets and transaction history.
Project image — send me a screenshot
EDAY Intelligence Ecosystem
An AI-native super-app for Falconvora Logistics putting six everyday services in one ecosystem — rides, courier, food, commerce, accommodation and on-demand work. I lead the full product: strategy, UX/UI, one shared design system, prototypes and developer handoff, across customer apps, six provider role apps and an admin dashboard.
Project image — send me a screenshot
Ownfi
An AI-powered budgeting app for African earners. Brand identity in a dark luxury direction — emerald and warm gold on midnight — plus Owi the owl mascot, a full brand board, and a Figma-ready design system for the product UI.
Project image — send me a screenshot
Nigerent
A Nigerian proptech platform. I built the design system around an emerald primary, then high-fidelity hero sections, property cards and an agent profile page — localised with naira pricing and local city names.
Project image — send me a screenshot
CrFlow
A LinkedIn content planning tool I’m building, with a premium landing page designed to match.
Project image — send me a screenshot
Nextself
A Personal Growth OS app. I designed the mobile UI mockups and the logo system.
Project image — send me a screenshot
Strive Access Group
An industrial identity for SAG Equipment & Scaffolding, built on a Swiss grid in Barlow Condensed with an amber and black palette. I took the mark from exploratory concepts through to the final approved logo.
Like what you see?
Tell me what you’re building and I’ll tell you honestly whether I’m the right designer for it.
Become a clientAvailable for freelance work
About me
calebclintonadeosun@gmail.com
I’m Caleb Clinton, a product designer building digital products for African users — and an engineering student who cares how they get built.
Book a callMost designers stop at the handoff. I’m an engineering student — I keep going. I design digital products for African users, from the first user flow to the file your developer actually builds from.
Through my studio I lead product strategy, UX/UI, design systems and brand identity for logistics, fintech, proptech and SaaS teams. Right now that means EDAY: an AI-native super-app with six service verticals, six provider role apps and an admin dashboard, all running on one design system I built.
I build my own products too — Ownfi, an AI budgeting app for African earners, and CrFlow, a LinkedIn planning tool. Shipping things I have to live with keeps me honest about the things I hand over.
And I teach: workshops at ECHO and FUTA, a YouTube channel, and a 64-page illustrated book on UI/UX in the AI era. Explaining a decision out loud is the fastest way to find out whether it was a good one.
Let’s create something extraordinary together.
{06} — Contact me
I’m all over the internet
{07} — FAQ
Got Questions?
How I actually run a project, start to finish.
01/How do you run a project?
Four stages — Discovery, Design, Build, Launch — delivered in milestones, with a dedicated corrections stage at the end. You get a fixed scope and a fixed price agreed before any work starts, so there are no surprises halfway through.
02/How long does a project take?
A landing page is usually 1–2 weeks. A full product UI or design system runs 4–8 weeks depending on how many surfaces there are. After our first call you get a timeline with milestone dates, so you always know what is happening and when.
03/What do I actually receive at the end?
Organised Figma files, a documented design system with real components and states, clickable prototypes, and a developer handoff your engineers can build from without guessing. I’m an engineering student — handoff isn’t an afterthought for me, it’s half the job.
04/How do you handle revisions and feedback?
Each milestone includes review rounds, and every project closes with a corrections stage. Feedback lives in one place rather than scattered across chats, so nothing gets lost and we both know what is still open.
05/Can you work with our existing brand or developers?
Yes to both. I work inside existing brand guidelines where they exist and build the missing pieces where they don’t, and I’m used to working directly with in-house developers from wireframes through to handoff.
06/Do you work with clients outside Nigeria?
Yes — I work locally and internationally, remote by default. Calls happen on whatever suits your timezone, and everything is delivered async so progress never waits on a meeting.
Rather just talk it through?
Book a free 30-minute call. No pitch deck — tell me what you’re building and I’ll tell you honestly whether I’m the right designer for it.
Start a project
Tell me what you’re building
A few details is all I need to tell you honestly whether I’m the right designer for it — and what it would take.
Brief ready — send it your way
Nothing has been sent yet. Pick how you’d like it to reach me — WhatsApp is fastest, and your details are already filled in.